Snapchat calls in the parents

In a welcome bit of news, Snapchat is letting parents in the proverbial room. The company announced recently the launch of Family Center, an in-app tool that allows parents to see who their kids are chatting with and to more easily report suspicious accounts. In a statement, the company said, “Family Center is designed to reflect the way that parents engage with their teens in the real world, where parents usually know who their teens are friends with and when they are hanging out – but don’t eavesdrop on their private conversations.” It’s a step in the right direction.

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